APRIL 2022

They say hard work will never betray you and is one of the prerequisites for success and Abhishek Ganguly, a multi-talented music composer and video creator is proving it right. 

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He is all set to release his ambitious project Main Kho Gaya in just a few days. 

In a time when creators resort to tried and tested music video themes, Abhishek takes a different path and always produces something worth remembering. His latest work features 25 talented artists and will be one of a kind. His craft leaves an impact on you and that is what makes his work special.

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Main Kho Gaya is the third single that is going to be released on his channel in the last 8 months, it’s quite a feat considering he is also an advertising copywriter in Mumbai and devotes 9-10 hours almost daily to his profession.

There is a storm of content getting released every day and it becomes hard to get noticed, but Abhishek has slowly gained loyal followers who appreciate his work and look forward to his upcoming work every single time. His capabilities range from music composition, lyric writing, conceptualisation, story writing, content creation and more. 

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His previous work Aetbaar sung by the Bengali film singer Shalini Mukherjee was nothing less than a top-rated Bollywood item song minus any profanity or female objectification. You can also check out his debut single Saawan Rut which has garnered more than 100K views on YouTube.

As an independent artist, he takes responsibility for everything that goes out from his channel, from composing and arrangement to networking with the right people, graphic designing, content writing and marketing, he has his basics right. 

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He has a keen eye for detail and is adept at finding the right talent for his project. He believes working with truly passionate individuals is important as creating any art involves a lot of discussions and sharing of ideas. Art is an iterative process and until everyone involved is satisfied, the changes continue. Craft is subjective, but it's really important to come to a consensus at the end. I feel lucky to be able to work with talented artists right from the beginning of my music career. 

He says great music doesn’t need any validation. It’s meant to reach the right audience and leave an impact in their minds. Never should we compare the success of any music with the number of views or streams or how much monetary benefit it received but how many listeners did it attract and carved a place in their hearts. The possibility of achieving the same will indeed increase with more viewership but views solely cannot determine the standard or effectiveness of music. 

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Today, people have become smart and they have everything at their disposal. 

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Artists are searching for a loyal fanbase and listeners are constantly searching for the true artist whose music strikes the right chord with them.